Are you ready to eat less meat? Consumer segmentation based on the transtheoretical model of behaviour change

Data allowing replication of analyses conducted in the paper mentioned in the title: - questionnaire - data - syntax - output This project was financially supported by the Swiss National Science Foundation and by the Vietnam National Foundation for Science and Technology Development (Grant no. IZVSZ1_203324 / 1).

Organizational unit: BFH - Consumer-focused food production

Type: Dataset

DOI: 10.34914/olos:sfgeip3ym5b35fl2a75igyigvi

License: Creative Commons Attribution 4.0 International

Keywords: Consumer studies, Cluster analyses, Meat eaters, Meat reduction, Sustainable food consumption, TTM, Switzerland

Publication date

20/12/2024

Retention date∞

Access levelPublic

SensitivityBlue

Contract on the use of data

License

Contributors

Brunner, Thomas

Files

7 Files (3.9 MB)

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